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Service reviews

Review Policy

Last updated: February 2026
01
Scope of reviews

Reviews reflect personal, genuine service experiences with APMLS-accredited professionals, in the context of a residential sale, purchase, rental or investment process.

02
Verification and moderation

Every review undergoes email verification and may be subject to human moderation before publication, under the Service Review Regulation.

03
Evidence of the service relationship

APMLS may request additional evidence of the service relationship (contract, correspondence, scheduled viewing) before publication, to confirm the experience is genuine.

04
Right of reply

Professionals are entitled to a single public response, also subject to moderation, under the right of reply set out in Article 24 of the Press Law (Law No. 2/99), applied by analogy.

05
No rankings or comparisons

APMLS does not produce rankings, awards or competitive comparisons between professionals — each review is presented on its own, with no ranking order.

06
Rejection and removal

Reviews that breach this policy, the APMLS Code of Ethics or general law may be rejected, removed or reassessed, without prejudice to the author’s or professional’s right of appeal.

07
Offensive or defamatory content

Offensive or discriminatory content, or content amounting to defamation under Articles 180 to 183 of the Penal Code, is not published, regardless of the truthfulness of the review’s other elements.

08
Relationship to brokerage law

This policy is complementary to Law No. 15/2013 of 8 February (legal regime for real-estate brokerage) and does not replace the information duties it sets out for firms in the sector.

APMLS

An independent non-profit association. We set the rules of real-estate cooperation in Portugal and publicly verify who follows them.

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